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Affect Music
Intelligence (AMI)

AMI is Music Creator strategy, casting, and cultural intelligence for major advertising campaigns.

We leverage cutting edge research technology in combination with our taste to align

audience-first Music Intelligence with artist-native
strategy and production. 

View coverage of our work in AdWeek. 

'Give Your Gift' assembles a cozy choir of musical creators and rising stars Gap

(Credit: Adweek.com)

Think of us as the A&R department of your agency.

Some looks are better than others and we’ve got your back. We speak the language of creatives and
strategists while being experts at translating brand priorities into actionable terms for Music Creators.
Our specialty is marrying second and third order strategy aims with tough-to-pull-off music creative.

Music Intelligence Services
1

Strategy
& Planning

  • Audience Insights
  • Fanbase Overlap Targeting
  • Brand-Creative Alignment
  • Social Platform Music
    and Audio Ecosystem Strategy
2

Music Creator
Discovery,
Research,
& Casting

3

Music
Supervision

4

Complex
Music
Production

AMI Report Newsletter

For brand and agency teams we send out a weekly briefing on our favorite high engagement artists to keep you ahead of the curve.

PLEASE NOTE: Due to high demand, the AMI Report Newsletter is currently not open to more subscribers. Please reach out to be added to the waitlist.

Join The Waitlist